gunnercooke advise on the sale of UK’s largest sound equipment supplier

gunnercooke advise on the sale of UK’s largest sound equipment supplier

The UK’s largest sound equipment supplier for live events, SSE Audio Group Holdings Limited (‘SSE’), has been acquired by Groupe Solotech INC (‘Solotech’) in Canada. gunnercooke Corporate Partner, Amanda Allen, acted as the legal advisor to long-standing client SSE and its Stakeholders.

SSE was founded in 1976 by John and Heather Penn, who started out supporting the Rock ‘n’ Roll industry aged 19. The business grew organically and through acquisitions such as Wigwam and Canegreen, supporting leading performers such as Coldplay, Arctic Monkeys and many others with state-of-the-art equipment and dedicated, highly experienced technicians.

Since 1976, John and Heather have been joined and supported in the business by stalwarts like Spencer Beard and Alex Penn. The sale is positive for the UK Group, with Solotech, the largest operator in Canada working with artists such as Michael Bublé, Celine Dion and Cirque du Soleil.

gunnercooke Corporate Partner, Amanda Allen, who led the legal team on the transaction said:

“We have been working with SSE Audio Group since 2012 and in that time have since it grow to become the largest audio services company in the UK. This is a wonderful deal for SSE and the team. Combining with Solotech will not only enable the business to grow and develop worldwide but the additional expertise and experience which the SEE Audio brings will strengthen the expanded groups business in the market. It has been fantastic working with such dynamic team and I wish them every success with their future plans.”